BURGER HOTSPOT REBUILDS THE ALL-AMERICAN BURGER AND PLANS TO OPEN TWO CHARLOTTE LOCATIONS IN 2011
CHARLOTTE, NC --- American Roadside Burgers plans two Charlotte locations in 2011. A tribute to the American roadside hamburger stands of the past, American Roadside focuses on these core characteristics:
- “Made in America” menu offerings, prior to the invasion of fast food chains. American Roadside’s menu includes its signature burgers, plus items like turkey and veggie burgers, chicken sandwiches, wings, and a variety of salads.
- Premium beef makes better burgers; this high-quality burger focuses on quality and value. The American Roadside burger features Sterling Silver brand beef, www.sterlingsilvermeats.com.
- Build Your Own, offering “made just for me” customization with an extensive array of FREE toppings and condiments.
- The menu includes many side items and desserts, and in addition to sodas, bottled water, and milkshakes, American Roadside offers beer and wine.
- Fast casual concept, with warm and relaxing atmosphere and strong focus on customer service.
- Each restaurant offers a nostalgic “Made in America” feel, with sustainable features throughout each location, including reclaimed barn siding, and floors and chairs made from recycled materials.
Backed by local business professionals and investors, American Roadside plans future expansion in the Southeast, and chose Charlotte as the first location to showcase the “world famous Roadstar Burger.” The first American Roadside location will be in the Ally Bank building at 440 S. Church Street in Uptown and is scheduled to open in the mid-fall of 2011. The second location will follow in SouthPark and plans call for a late 2011 to early 2012 opening.
“Plain and simple, we want to offer the best burger in the market, at a very reasonable price,” says Rich LaVecchia, Chairman and CEO. “VP of Operations, Doug Allen, has done extensive recipe testing on our burgers and menu offerings, and we think you’ll be able to taste the difference.” The concept is a tribute to American roadside burger stands of the past, because, according to LaVecchia, “burgers, fries, and shakes are central to the food history of America.” The locations will be family-friendly and fast casual, and will offer something for everyone, for dining “in the house” or “on the road” take-out. Each location will have tables both inside and outside on a patio for dining, as well as a bar.
Expansion plans focus first on the Southeast, and the company does not plan to franchise. “American Roadside Burgers, Inc. is backed by a strong group of investors who believe in this concept, and want to grow it quickly in order to bring American Roadside to the entire Southeast and beyond,” says Rick Siskey, Founder and CEO of Siskey Industries. Siskey has been instrumental in bringing together a group of savvy investors with a strong interest in this business model. “A+ operators managing the right concept will be our recipe for success.”
The first American Roadside Burgers restaurant is in Smithtown, New York. “The Smithtown location is successful and is a staple in that market. We want to use their successes, and incorporate the American burger focus to make the new American Roadside,” says LaVecchia. The Smithtown location will be upfitted to match the new concept. “Smithtown will recognize the American Roadside they know and love, and we think they will welcome the new menu and changes to the feel of their favorite local burger joint.” Real estate selections for American Roadside are deliberate, focusing on the best locations in key developments. “We have a plan for expansion throughout the Southeast, starting with two prime spots in Charlotte. We want to be where our customers are so that we can offer them not only a superior ‘fast casual’ dining experience, but also convenience.”