American Roadside Plans to Open Greenville SC Location



By Liz Segrist 
Published May 29, 2012

American Roadside Burgers plans to demolish an existing service station at the corner of South Irvine Street and McBee Avenue and build a 3,000-square-foot restaurant on the site.

The current service station at 301 E. McBee Ave. in downtown Greenville is in disrepair and can’t be upfitted for the proposed use, according to the city of Greenville Urban Design Panel’s documents.

The anticipated opening time is in December. The restaurant plans to employ around 35 to 45 part-time and full-time employees, Chairman and CEO Rich LaVecchia said.

McBee LLC of Charlotte is the applicant and James Calmes III is listed as the property owner. McBee LLC submitted an application for the restaurant design in late April and awaits approval.

The company closed on the financing and with Coldwell Banker Commercial Caine within the last month, LaVecchia said.

Headquartered in Charlotte, American Roadside Burgers is a fast, casual restaurant featuring hamburgers, sandwiches, homemade sides and milkshakes.

“We are really excited about the Greenville location on McBee right off of Main Street. We are excited to be in the Upstate and in Greenville. It’s a great market,” said LaVecchia, who has more than 35 years of experience in the food industry and has been a resident of Charlotte for more than 25 years.

LaVecchia took on his role last April to help rebrand and expand the restaurant. He said the Southeast is the ideal footprint for the company.

American Roadside Burgers currently has locations in Smithtown, N.Y and Charlotte. By the end of 2012, it will have three new locations in Greenville, Columbia and Charlotte.

The proposed restaurant would have indoor dining, as well as outdoor covered dining with an awning and umbrellas, according to the design documents. The outdoor dining is an integral part of the restaurant’s 1950’s and 1960’s aesthetics of a drive-in.

The restaurant’s hours will be Monday through Saturday, 11 a.m. to 10 p.m., and Sunday, 1 to 8 p.m., with take-out service provided.

Read more from GSA Business.

View All News Articles