American Roadside Opens in Charlotte

10/24/2011

American Roadside Debuts in Charlotte

Venerable Long Island Hamburger Joint Opening in October

American Roadside Burgers, a Smithtown, New York operation, has been expanded by Rich LaVecchia opening its first series of stores in Charlotte and elsewhere in the near future. American Roadside brings back the quintessential American burger experience. The concept incorporates fresh ground meat and natural ingredients in an atmosphere reminiscent of the classic American diners and roadside joints of the 40’s, 50’s and 60’s. The décor intimates our nostalgic connection to driving and the American roadside dining experience.

The menu and the design say it all. The alluring aroma of hamburgers frying on the grill, the sweet-salty taste of fries, the cool lure of a frosty shake, all of this with impeccable service at a great price. Wagner Murray Architects was pegged to come up with a marketable and memorable décor and graphic design package. Natural aged American barn wood, patina metal panels and a host of interesting, informative and whimsical graphics all come together making this an unforgettable and delicious experience.

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