A tribute to the American roadside hamburger stands of the past, American Roadside focuses on these core characteristics:
- “Made in America” menu offerings, prior to the invasion of fast food chains. American Roadside’s menu includes its signature burgers, plus items like turkey and veggie burgers, chicken sandwiches, wings, and a variety of salads.
- Premium beef makes better burgers; this high-quality burger focuses on quality and value. The American Roadside burger features premium hand pattied ground beef.
- Build Your Own, offering “made just for me” customization with an extensive array of toppings and condiments.
- The menu includes many side items and desserts, and in addition to sodas, bottled water, and milkshakes, American Roadside offers beer and wine.
- Fast casual concept, with a warm and relaxing atmosphere and a strong focus on customer service.
- Each restaurant features a nostalgic “Made in America” feel with sustainable features throughout, including reclaimed barn siding on the walls and floors and chairs made from recycled materials.